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September 15, 2005
Determine CPM & CPC For Organic Search
These articles are the result of months of research to determine how to calculate estimated CPM and CPC metrics for organic search. These two new articles have been published on our What We Think section.
The basic idea is that search can be used as a branding tool as well. By calculating how many pairs of eyeballs see your search listing, you can determine the estimated brand lift you're receiving from organic search engine optimization efforts. Also, by estimating the number of clicks you receive against the cost of your campaign, you can determine the estimated ROI of orgainic search engine optimization.
Links to the articles are below:
» Calculate CPM & CPC Metrics for Organic Search - Summary
» Calculate CPM & CPC Metrics for Organic Search - Full Dissertation
I'd love to hear you comments on the articles!
--Sean
Posted by Sean at September 15, 2005 12:02 PM