Branding Benefits of Search Engine Marketing

Search engines are more than just ways to find information. They can be used to build or support one's brand. A February 2004 study by Enquiro has shown that the top ranked sites for any given keyword give the impression that they are leaders in their field - even if users have never heard of the sites before. By ranking highly in your industry you can effectively position yourself as a leader and introduce your brand to consumers who may not otherwise have seen your products.

Ranking highly also helps to reinforce your brand. According to a March 2003 study by DoubleClick search listings outperformed banners and buttons by three to one, and more than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads. The same study found that 41% of all users are gaining awareness from online search results, and that they're coming back to newly discovered sites 30 days later because they are remembering and interacting with a brand.

The JWT Specialized Communications SEO Group, part of advertising leader JWT, knows brands. As a part of the first brand focused agency we can help you to leverage the branding power to search engines to the fullest extent. Whether through Search Engine Optimization or Search Engine Marketing, let the JWTSC SEO Group provide a solution to your online marketing needs.

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